Digital Marketing Specialist

SEO, SEM, social media, email, and analytics for the modern marketer.

⏱ Diploma📍 6 campuses

TorontoScarboroughHamiltonLondonEdmontonCalgary

📚 Key Topics

SEOSocial mediaGoogle Ads / SEMEmail marketingAnalytics (GA4)Content strategy

💼 Career Outcomes

Digital Marketing Coordinator
SEO Specialist
Social Media Manager
Content Marketer
PPC Analyst

🤖 This is a self-paced study guide. Stuck on any lesson? Tap the tutor in the corner — it knows this program inside out.

Term 1 · Owned & Earned Media

Beginner

SEO Essentials

🎯 Objective: Optimize a page for search.

Keywords and intent, on-page SEO (titles, headings, internal links), technical SEO (speed, mobile, sitemap), and ethical link building. Use free tools (Google Search Console, GA4). SEO is a marathon, not a hack.

🧪 Lab: SEO audit of a sample site.

✅ Self-check: What is the risk of 'keyword stuffing'?

📎 Google SEO Starter Guide

Social Media Marketing

🎯 Objective: Plan a content calendar.

Platform fit (LinkedIn vs TikTok vs Instagram), content formats, engagement metrics, and community management. Show up consistently where your audience already is — not everywhere at once.

🧪 Lab: 30-day calendar for a brand.

✅ Self-check: Pick one platform for a B2B software firm and justify it.

📎 Meta Blueprint (free)

Term 2 · Paid & Measured

Intermediate

Google Ads & SEM

🎯 Objective: Run a search campaign.

Keyword match types, bidding strategies, Quality Score, ad extensions, and conversion tracking. The goal is not clicks — it is profitable conversions. Watch your cost-per-acquisition like a hawk.

🧪 Lab: Build a mock search campaign.

✅ Self-check: A high CTR but zero sales — what might be wrong?

📎 Google Skillshop (free)

Analytics & Reporting

🎯 Objective: Read GA4 funnels.

Events, conversions, attribution models, and dashboards. Numbers without a decision are noise — always report 'so what' and 'now what'.

🧪 Lab: Define 3 conversions in GA4.

✅ Self-check: Why does attribution matter for budgeting?

📎 GA4 Academy